Should your company increase its marketing budget amid COVID-19?

marketing budget

The business landscape is challenging, to say the least. For some sectors, dire is the more apt descriptor. But regardless of sector, businesses the nation over are hurting. When consumer confidence and spending decline, so too do sales and profitability for all but the most insulated sectors. When hard times befall American businesses, belt tightening becomes the name of the … Read More

Is the future of work WFH?

wfh

Work from home (WFH) has been a desirable perk offered by certain white-collar companies for years. Employees have pined for an increase in flexibility to their working situation for even longer, and WFH is the perfect embodiment of that. But for too long, WFH policies were relatively scant across corporate America. Managers didn’t trust workers not to faff around and … Read More

Has CoVid proven asynchronous video messaging is enterprise ready?

asynchronous video messaging

CoVid-19 has upended, well, pretty much everything. There’s a decade’s worth of reading on all the ways it has impacted our lives, both large and small; there will be more to come. That said, not everything it has revealed or impacted is necessarily bad — those favoring flexible working arrangements now have ample evidence it really can be done at … Read More