How to move your business from ‘respond’ to ‘recover’ post-Covid

Recover

Are we starting month 7 or month 70 post-pandemic outbreak? It feels like it was only yesterday and a lifetime ago that WFH became the new normal. And while there are a litany of problems facing us as individuals and as society, business problems are also core to the recovery. Without an economic recovery, there is no actual recovery. As … Read More

Should your company increase its marketing budget amid COVID-19?

marketing budget

The business landscape is challenging, to say the least. For some sectors, dire is the more apt descriptor. But regardless of sector, businesses the nation over are hurting. When consumer confidence and spending decline, so too do sales and profitability for all but the most insulated sectors. When hard times befall American businesses, belt tightening becomes the name of the … Read More